Master of Development Communication
The Master of Development Communication is a 2 1/2 -year graduate degree program designed for communication professionals and graduates. It aims to provide communication professionals with a firm foundation in development communication theory and the necessary skills in development communication work.
The program was developed in cooperation with the College of Development Communication, UP Los Baņos.
Objectives
Upon completion of the program, students are expected to be able to:- Apply the principles and approaches of development communication in their work;
- Design, produce, and evaluate communication materials and programs;
- Conceptualize and conduct applied communication research; and
- Practice the values of a development communicator.
Mode of Instruction
All courses are delivered by DE mode.Admission Requirements
Applicants must have:- a Bachelor's degree in any field or its equivalent from any recognized institution; and
- at least one year work experience for students with undergraduate degrees in communication and at least three years work experience for students without undergraduate degrees in communication.
The Curriculum
The program consists of a total of 30 units of course work, of which 21 units are major courses (see below) and 9 units are electives.
DEVC 202 |
Development Communication Concepts and Approaches (3 units)Communication theories, principles and methods as applied in development programs |
DEVC 204 |
Communication Research and Evaluation (3 units)Introduction to the process and methods of communication research, pre-testing and evaluation of communication materials, and evaluation of communication programs and projects (Prerequisite: DEVC 202 or consent of instructor) |
DEVC 206 |
Design and Production of Print and Radio Development Communication Materials (3 units) |
DEVC 207 |
Design and Production of Audio-Visual Development Communication Materials (3 units) |
DEVC 208 |
Communication, Social Marketing and Social Mobilization (3 units)Application of communication, marketing and other social science paradigms, strategies, concepts, principles and practices in promoting and mobilizing people for developmental programs, ideas and products |
DEVC 263 |
Communication of Scientific and Technical Information (3 units)Retrieving, processing and interpreting scientific and technical information for the utilization of scientists, educators, and other knowledge linkers |
DEVC 290 |
Special Problem (3 units) |
The 9 units of electives may be taken from any field or discipline.
